Purpose Investments
Visual Identity
Marketing Collateral
Purpose Investments is an investment firm based in Toronto. Jacknife design refined their brand values and created a new guiding narrative that embody a more simplified and inspiring language for investments. A new visual identity unfolded, with unconventional colours and a forward thinking design system with uplifting photography and clear, concise messaging.
Agency Jacknife Design, Creative Direction Kim Norwich, Lead Design Joelle Wall, Design Jin Yan