Old Mout Cider officially launched in the UK in 2014 after it was established in New Zealand's Moutere Valley. A visual identity was developed with exploding fruit and adventurous combinations that bring the brand to life. Social objects for Facebook are created each month highlighting different activities and venues with Old Mout Cider. After it’s launch, Old Mout Cider quickly became the fastest growing premium cider brand in the UK. It grew to a weekly digital audience of over 1 million people, and a Facebook fan audience of 183,000 - twice the audience in New Zealand where the brand has existed since 1947.