Bold by Nature approached Apt. Agency to redesign its entire identity, starting with strategy, then a new name – one that spoke to quality and integrity – and from there, an identity that’s equal parts bold and approachable. A custom wordmark and iconography, a lifestyle shoot integrating both pet and product, a robust rehaul of all packaging, and a site experience designed to be breakdown raw food barriers through interactive element; every touch point was reworked and reimagined, revitalizing the brand as it moves into a position to truly lead the raw pet food pack.