Woolwich dairy approached Jackknife to redesign its entire identity, including the creation of a strategic brand platform, packaging, promotional materials, web presence, and everything in between.
A direction was created that evoked a farm, fresh, honest, and approachable feel for the brand. To tell the story of Woolwich’s farm fresh taste, we worked with illustrators to create custom illustrations to help showcase the brand’s personality: whimsical, playful, honest and simple. Many other deliverables were created: the website reskin, brand essence video, storybook and product catalogue, strategy and packaging development, brand launch collateral, as well as photography and a robust sales kit.
Agency Jacknife Design
Creative Direction Kim Norwich, Michael Richardson, Mike Kelar
Art Direction, Design & Illustration Joelle Wall
Illustration Jessie Ford
Animation Justin Stephenson
Design Patricia Pfleider
Photography Jin Yan, THP