Woolwich dairy approached Jackknife to redesign its entire identity, including their website. A direction was created that evoked a farm, fresh, honest, and approachable feel for the brand. To tell the story of Woolwich’s farm fresh taste, we worked with illustrators to create custom illustrations to help showcase the brand’s personality: whimsical, playful, honest and simple. This illustrations played a key role in adding personality through out the site. Streamlining all the iconography created a more simplified user experience and improved eye flow in content heavy section.
Agency Jacknife Design
Creative Direction Kim Norwich, Michael Richardson, Mike Kelar
Art Direction, Design & Illustration Joelle Wall
Illustration Jessie Ford
Animation Justin Stephenson
Design Patricia Pfleider