William Vintage has a highly-edited collection of women’s vintage clothing from some of the most important and coveted designers in the World. Their discoveries regularly grace the pages of international fashion magazines and red carpets. 24SQ was approached to rebrand and build an e-commerce website that would position William Vintage as an industry leader online. view website
The new identity merges the brand's quintessential product selection with its contemporary vision. The logotype has been specially crafted with a custom typeface. It is modern & simple, yet contemporary and playful. The new e-commerce website captures the perfectly preserved pieces with a carefully curated approach and luxurious feel. The website showcases the immense detail that is crafted into each and every item, whilst maintaining a refined and minimal approach.
Creative Direction Sandra Sampaio
Design & Art Direction Joelle Wall