William Vintage has a highly-edited collection of women’s vintage clothing from some of the most important and coveted designers in the World. Their discoveries regularly grace the pages of international fashion magazines and red carpets. 24SQ was approached to rebrand and build an e-commerce website that would position William Vintage as an industry leader online. view website

The new identity merges the brand's quintessential product selection with its contemporary vision. The logotype has been specially crafted with a custom typeface. It is modern & simple, yet contemporary and playful. The new e-commerce website captures the perfectly preserved pieces with a carefully curated approach and luxurious feel. The website showcases the immense detail that is crafted into each and every item, whilst maintaining a refined and minimal approach.

bags_in_a-rowbags_in_a-row
1920219202
williamVintage_logowilliamVintage_logo
StationaryStationary
logo_closeup2logo_closeup2
swingtag2swingtag2
packagingpackaging
box_bag_anglebox_bag_angle
Icon_closeupIcon_closeup
WilliamVintage_InviteWilliamVintage_Invite
SizeGuideSizeGuide
Brandbook_cover2Brandbook_cover2
WilliamVintage_BrandbookWilliamVintage_Brandbook
AllscreensMockupAllscreensMockup

Agency 24SQ
Creative Direction Sandra Sampaio
Design & Art Direction Joelle Wall