Jacknife Design was approached to create a visual identity and packaging for SUKU Vitamins - a new gummy vitamin line with strong nutritional profiles. The design system needed to be playful yet sophisticated and appeal to millennials. Clear and simple iconography played an important role on the packaging to feature all the key benefits while still giving the brand prominence.
Agency Jacknife Design
Creative Direction Kim Norwich, Michael Kelar, Michael Richardson
Lead Design Joelle Wall
Design Patricia Pfleider