Solei sungrown cannabis is one of Aphria’s recreational brands that launched in 2018. Through the pre-legalization period and after, Jacknife design created content to bring the Solei brand to life while adhering to Canada’s strict new laws around Cannabis. By using the brand’s four guiding pillars: quality, honesty, kinship and discovery, content was developed to target largely suburban women who still held some stigma about cannabis.
On legalization day Solei was one of the first brands to sell out on the OCS website.
Agency Jacknife Design
Creative Direction Michael Kelar, Michael Richardson
Lead Design & Art Direction Joelle Wall
Design Patricia Pfleider
Q Media Solutions Video Production
Photography Jin Yan, Richard Sibald, Nicole Hudson, Alyssa Wodabek