Purpose
Investments

Purpose Investments is an investment firm based in Toronto. Jacknife design refined their brand values and created a new guiding narrative that embody a more simplified and inspiring language for investments. A new visual identity unfolded, with unconventional colours and a forward thinking design system with uplifting photography and clear, concise messaging.

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Agency Jacknife Design
Creative Direction Kim Norwich
Lead Design Joelle Wall
Design Jin Yan