Purpose
Investments
Identity

Purpose Investments is an investment firm based in Toronto. Jacknife design refined their brand values and created a new guiding narrative that embody a more simplified and inspiring language for investments. A new visual identity unfolded, with unconventional colours and a forward thinking design system with uplifting photography and clear, concise messaging.

Purpose_001.jpg
Purpose_002.jpg
Purpose_003.jpg
Purpose_004.jpg
Purpose_005.jpg
Purpose_006.jpg
Purpose_007.jpg
Purpose_008.jpg
Purpose_009.jpg
Purpose_010.jpg
Purpose_011b.gif
Purpose_011a.jpg
Purpose_012.jpg
Purpose_013.jpg
Purpose_014.jpg

Agency Jacknife Design
Creative Direction Kim Norwich
Lead Design Joelle Wall
Design Jin Yan

Previous

ANAN
Next

Duel Playing Cards