Jacknife was approached by Nestle to create the holiday packaging for a Kit Kat log cabin kit. The approach was to create a whimsical looking cabin that resembled the actually piece you could create. Custom colourful illustrations of fun animals were produced to give the sense that they were building the cabin.
The Kit Kat cabin was available during the holiday season across Canada and quickly became one of Nestle's top sellers that year.
Agency Jacknife Design
Creative Direction Kim Norwich, Michael Kelar, Michael Richardson
Design & Illustration Joelle Wall, Jin Yan